Our Brand Story
Transforming into Beauty Life Renewed
At E’FRANZ, we believe beauty has the power to change lives—restoring confidence, nurturing well-being, and inspiring transformation from within. Founded in 2013 in Hainan, China, we have built a comprehensive beauty service ecosystem, spanning chain store operations, brand franchising, product partnerships, and performance-driven solutions.
With over a decade of experience, E’FRANZ has developed four pillars of excellence: brand culture, operational management, store management, and professional training. Specialising in problematic skin, we have helped tens of thousands of customers rediscover their radiance and self-confidence.
As we expand into Southeast Asia, with Singapore as our first international destination in 2024, our mission remains clear:
✨Transforming Beauty, Transforming Lives.✨
Our Philosophy
Integrity, Results, and Care
At E’FRANZ, our philosophy is simple: Results First, Altruistic Thinking. We believe true beauty comes not from fleeting trends, but from genuine care and meaningful transformation. Every treatment, partnership, and recommendation is guided by integrity and restraint—always putting our clients’ well-being at the heart of what we do.
About Us
Professional. Trusted. Growing with Purpose.
E’FRANZ is more than a beauty company—it is a platform for growth and transformation. We specialise in:
- Problematic skin solutions with proven, science-based approaches
- Professional training systems that empower beauty practitioners
- Franchise & product partnerships that drive business growth
- Sustainable operations rooted in integrity and efficiency
Our goal is not only to solve skin problems, but to empower confidence and enrich lives.
About the Founder – RenHui Tan
As a dedicated beauty professional with 13 years of experience, RenHui Tan has always carried a heartfelt vision:
"With a pair of warm hands, I hope to bring comfort, nourishment, and rejuvenation to every person who walks into our anti-ageing and wellness centres. May they find both physical vitality and soulful healing."
Her dream is to inspire women to embrace self-care, self-healing, and self-discovery—to find peace amidst the noise, joy amidst the demands, and let the flower of life bloom freely.
This vision lives at the heart of E’FRANZ.
Our Vision
End-to-end solutions for brands and stores
Chain Store Operations
Standardized processes, data-driven ops, efficiency & revenue growth
